Reaching and engaging your target audience through Email Marketing
Email Marketing has been a very popular online marketing method, and many Sri Lankan companies are now seen to practise email marketing.
Emails are cost effective tools which give an organisation the ability to convey their message using visual effects and also link viewers to certain web pages.
It has been found to be a very successful method, yielding a high ROI – generating great returns at a low cost.While a marketing email can be as simple as a typed email sent through our mailboxes, there are also email marketing tools such as MailChimp, Constant Contact, iContact etc. Read more from our blog on Some top e-mail marketing tools reviewed
These email packages enable users to create emails on HTML, and the interfaces enable even users who are not familiar with HTML languages. Emails created on such platforms are quite attractive and may generate higher attention and engagement in the message conveyed, compared to just text email messages.
After emails are sent out you can report back on the performance and get reports of opens, clicks, and those who did not receive the email (bounces). Furthermore linking your email tool to your customer relationship management (CRM) system will enable you to track how users are interacting with your brand.
After sending emails out, the analysis of email reports and the subsequent learnings is the most important part of any email marketing campaign. The choice of words, Calls-to-action, and most importantly the choice for words/length of the email “subject line” will reveal great insights about the respondents/market, and this will help companies improve in their mailings and better attract leads/customers.
Read our blog article on “Emailing to targeted lists vs. Bulk Emailing” to learn more about targeted emailing.
View and example of an email newsletter here.
Contact us on +94112585660 to learn more on how we have helped clients in Email Marketing and Online marketing related areas.
Created: April 7th, 2014
