18 Quotes to inspire your content marketing strategy

Here’s a little inspiration from industry experts to keep your creativity flowing and you content marketing strategy rocking!

Enjoy, and share your personal favourites in the comments below.


“The idea of being all things to all people is a thing of the past.” – Michael Dell



“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make the customer unhappy on the internet, they can each tell 6,000 friends.” – Jeff Bezos



“The best marketing doesn’t feel like marketing.” – Tom Fishburn



“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” – Joe Pulizzi & Newt Barrett


 “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich


 “Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.” – Laura Fitton



“Content marketing is a commitment, not a campaign.” – Jon Buscall


 “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” ― Seth Godin


  “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose


“As with any relationship, the market favours those who give more value than they ask for.” ― Leslie Bradshaw


 “When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman


 “These day, people want to learn before they buy, be aducated instead of pitched.” – Brian Clark


 “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler


“Social media is about sociology and psychology more than technology.” – Brian Polis


“People don’t buy what you do, they buy why you do it.” ― Simon Sinek


“Give them quality. That’s the best kind of advertising.” ― Milton Hershey


“Make the customer the hero of your story.” ― Ann Handley


“A brand is no longer what we tell the consumers it is – it is what consumers tell each other it is.” – Scott Cook

Created: September 14th, 2015


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