Blog

Hiring top talent with a bare minimum budget

Hiring top talent with a bare minimum budget

Some of the reasons that cash-strapped businesses hesitate to start hiring, even when they need employees, is due to the actual costs involved with hiring. While recruiting, employers incur advertising costs, and go through thousands of resumes, calls, interviews, background checks, etc. in order to find the right talent but, this process is expensive.

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The future of Offline Marketing

The future of Offline Marketing

It's almost impossible to find a business that runs without a website nowadays. In fact, the biggest challenge for most startups is deciding what sort of operations they will run - for  instance, whether to start an e-commerce or a brick and mortar operation.

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Effective and affordable market research tools for small businesses

Effective and affordable market research tools for small businesses

Managing a business, regardless of it’s size can be an extremely challenging exercise. Each business, even the small ones wants to minimise risks, capitalise on strengths and exploit market opportunities. 

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Use of defensive programming to improve API errors

Use of defensive programming to improve API errors

Every business does it! We sit in sprint planning sessions, examining road maps, reviews, going through one user story to another and wondering how we can bring a designer's vision of a product/service to life.

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Psychometric testing - why recruitment process must include them? 

Psychometric testing - why recruitment process must include them? 

Psychometric testing is the process of measuring a candidate's cognitive abilities and personality/behavioural style.

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Best Christmas marketing campaigns of 2016

Best Christmas marketing campaigns of 2016

Every year, we witness holiday marketing campaigns popping up everywhere during Christmas holidays. With countless number of businesses rushing to cash in on a spending frenzy, we see holiday emails, social media posts and TV ads - and the list goes on!!

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Turning KPI data into meaningful and actionable insights

Turning KPI data into meaningful and actionable insights

Setting up KPIs is an easy subject to talk about, yet defining exactly the right KPIs for a specific business can be dreadful at times. 

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Web Design: What to expect in 2017

Web Design: What to expect in 2017

A lot of exciting trends are awaiting us in the world of web design at the brink of welcoming the year 2017. 

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Why you shouldn't underestimate B2B content marketing

Why you shouldn't underestimate B2B content marketing

Gone are the days that  door-to-door selling simply isn't going to cut it with B2B marketing.

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Creating inclusive teams at work by defeating unconscious bias

Creating inclusive teams at work by defeating unconscious bias

Modern organisations of our times believe that diversity of staff brings more value and productivity to a company. To form an ethnically diverse workforce, they provide equal opportunities to individuals from all walks of life.

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Building and using global experiences to enhance brand awareness and affinity

Building and using global experiences to enhance brand awareness and affinity

When listening to brand experts about how to market and promote brands across cultures and continents the recommendations are often one of balance of opposites.

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You shouldn't neglect performance appraisals, here is why

You shouldn't neglect performance appraisals, here is why

Many organisations, especially the small scale ones, often tend to underestimate the importance of employee performance appraisal, as it’s considered a waste of time and money. 

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Building a better customer experience for global customers

Building a better customer experience for global customers

Customers are the lifeblood of any commercial organisation. Most businesses, whether they run a local or global operation, understand the importance of keeping their customers happy and know how poor customer service can quickly lead to a drop in loyal customers.  

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Social Media do's and don'ts for small business

Social Media do's and don'ts for small business

Social media is a wonder tool for small businesses; it allows you to market your business in various customised creative ways at a relatively low cost. Having a solid social media presence gives any company a definite competitive edge, on the other hand, creating an impressive social media presence can’t be done overnight.

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Getting your staff on board with changes : Advice for managers

Getting your staff on board with changes : Advice for managers

Organisations are constantly changing for two prime reasons – the need to increase revenues/ decrease costs and the need to be more effective. The purpose of transformation is to turn around a present state to a projected higher state.

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Snapchat in Higher Education (Infographic)

Snapchat in Higher Education (Infographic)

This infographic will illustrate how Snaptchat is used and how it can be used in Higher Education.

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How communication can fill in operational gaps

How communication can fill in operational gaps

“Words should be used as tools of communication and not as a substitute for action. - Anonymous”

Communication is the basis of all human relationships. Whether it’s personal or professional, you just can't do without communication. In order to build a good relationship with your clients, suppliers or employees, effective communication is essential. 

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Address employee performance shortfalls effectively

Address employee performance shortfalls effectively

One cannot rate an employee for performance shortfalls without a performance review, and all performance reviews insist that the employee is responsible for achieving agreed objectives. Employee performance is tied to organization wide targets and key performance indicators.  Words used to describe performance are monotonously repetitive.

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Tackling B2B sales challenges

Tackling B2B sales challenges

Selling a product or a service to another business today is a tough row to hoe. One might argue that it is easier than catering to B2C markets; still, you'd find it isn’t a simple activity. 

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7 Pointers for building solid Small Business operations

7 Pointers for building solid Small Business operations

Setting up and running a small business, no matter how small, is tricky business. To gain and maintain that competitive edge, having a solid foundation and a smooth operational system in place is essential.

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Role of technology in education

Role of technology in education

The growth of technology and social media in the 21st century has changed how we shop, connect, socialize, play and most importantly, how we learn.

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10 Signs of job burnout and what to do about it

10 Signs of job burnout and what to do about it

You are convinced you do not suffer from job burnout.  It makes you mad if someone were to even suggest it. You have probably missed all the simple signs that you were coming in for job burnout. Why?

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8 Tips to develop an interactive e-Learning strategy

8 Tips to develop an interactive e-Learning strategy

It is paradoxical that many educators and parents still differentiate between a time for learning and a time for play without seeing the vital connection between them. - Leo Buscaglia.

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Keeping employees motivated is a job you should review daily

Keeping employees motivated is a job you should review daily

There could be no truer statement! Whom have you motivated? Your kids, adolescents, domestic staff, departmental staff or possibly the spouse! There are so many skills involved in each of these spectrums, never the same ladle for every dish.

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Here is why Email Marketing still matters

Here is why Email Marketing still matters

Back in the young ages of the internet, email was “the thing”. Everyone loved it; everyone felt super hip using it, and it was the latest tech in communication.

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How to recover from a PR disaster

How to recover from a PR disaster

A disaster is a disaster and cannot be reversed.

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Tailoring courses for the new generation of adult learners

Tailoring courses for the new generation of adult learners

Adults are learning the hard way that life’s challenges do not stop with completing college.

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Elements to consider when building an effective business model for your organisation

Elements to consider when building an effective business model for your organisation

You are just about to launch a profit generating venture that you have dreamt about all your life.

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Fine tuning your collaborative project management skills

Fine tuning your collaborative project management skills

Talk of collaborative management skills and one’s mind immediately projects to the likes of Bill Gates, Steve Jobs, Mahatma Gandhi, and Mother Theresa,who managed to gather large masses of people towards one goal.

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Catering to Generation Z’s learning palate

Catering to Generation Z’s learning palate

Generation Z is being influenced and is influencing a wide spectrum of society all over the world.

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10 Ways to use social media to learn from your competitor

10 Ways to use social media to learn from your competitor

“Now your next assignment is to draw up strategies and come up with a plan to increase online market share for the next quarter”

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The future of leadership: insights on a paradigm shift

The future of leadership: insights on a paradigm shift

Mr. Martenstyn was bright, smart, perhaps a bit brash, but a real go-getter.

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Keep an eye out for these anticipated eLearning trends

Keep an eye out for these anticipated eLearning trends

Today’s learning landscape is volatile and has grown by leaps and bounds.

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How to encourage employees to be more independent

How to encourage employees to be more independent

Interesting title, but there is more to it than meets the eye.

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How to exceed client expectation every time

How to exceed client expectation every time

When was the last time you looked at a product that you bought online and thought to yourself,

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Page abandonment: Why are your visitors not converting?

Page abandonment: Why are your visitors not converting?

People (well, the majority at least) tend to judge quickly based on very little. We, humans, are a very complex bunch, and our feelings and emotions play a major role in everything we do, regardless of how objective we try to remain.

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Can’t stick to a planned schedule? Here’s 10 tips to get things done anyway!

Can’t stick to a planned schedule? Here’s 10 tips to get things done anyway!

Everyone has “to-do” lists. They tell us what we should be doing.

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How extra curricular activities can facilitate a holistic learning process

How extra curricular activities can facilitate a holistic learning process

“There’s something you need to know ….” hissed the neighbor secretly to the returning parent.

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How digital signage can boost your marketing

How digital signage can boost your marketing

Just as your website represents your business 24/7 365, digital signage is a creative avenue to deliver updated information to an audience that is on the move. 

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Employee disengagement: Signs, cost, and solutions

Employee disengagement: Signs, cost, and solutions

Employee disengagement? That’s a horror word for employers and definitely one they would not associate with their organization, no matter how many employees come and exit their doors in short succession.

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Tips to keep mails out of the spam folder (Infographic)

Tips to keep mails out of the spam folder (Infographic)

This infographic will give you tips to curb the possibility of mails ending up in the spam folder. 

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Time management techniques: how to choose the right one for you

Time management techniques: how to choose the right one for you

It is irritatingly true that no manner how hard we try, time wins the day, and we tend to lose, lagging behind with at least two of our target tasks for the day.

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Importance of proper evaluation models for universities

Importance of proper evaluation models for universities

How straightforward it would have been if all Universities had to do was establish a panel of educators, call for students and carry on with being engaged in teaching and research.

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Blended learning explained (Infographic)

Blended learning explained (Infographic)

Blended learning is one of the contemporary learning styles that many colleges and universities are adopting in their curriculum. 

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FAQs on Cloud-based Learning

FAQs on Cloud-based Learning

With distant learning, webinars, podcasts and eBooks learning has become increasingly a web affair.

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How audio in eBooks can facilitate the learning process

How audio in eBooks can facilitate the learning process

We live in a day and age when people are looking to be entertained even when getting the most regular task done.

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Web design trends for 2016

Web design trends for 2016

In a fast and volatile world of trends, improvements and advancements, it is important that you are at the top of your game.

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An introduction to Google Analytics

An introduction to Google Analytics

In a day and age where opportunities, possibilities and outcomes have all got to be predetermined weighted and predicted, it has got to a point where it has become a profession for some to provide proper ‘analysis’.

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 5 Ways to promote your website like a pro

5 Ways to promote your website like a pro

OK, so after months and weeks of hard work, you have a brand new shiny new website, and you can’t wait to let the world know about it.

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Blogging tips for beginners

Blogging tips for beginners

To blog is to speak your mind.

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Social Media marketing tips for start-ups

Social Media marketing tips for start-ups

Social media has become an integral tool for businesses today to reach an ever-evolving customer base.

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18 Quotes to inspire your content marketing strategy

18 Quotes to inspire your content marketing strategy

Here’s a little inspiration from industry experts to keep your creativity flowing and you content marketing strategy rocking!

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What defines high quality content

What defines high quality content

The words “quality content” have made quite an appearance in the past couple of years, but few truly understand what that means.

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Turn real into surreal with Google DeepDream

Turn real into surreal with Google DeepDream

Early last month, Google launched DeepDream, a software that will turn any image into an (awesome, might we add) psychedelic illustration.

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Storytelling and content marketing: The winning combo

Storytelling and content marketing: The winning combo

The art of storytelling goes backs to centuries and is one the most powerful tools a content marketer can capitalise on.

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How to fail at Email Marketing

How to fail at Email Marketing

Email marketing is a great tool to incorporate into your inbound marketing strategy.

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7 Tips to increase your website conversion rate

7 Tips to increase your website conversion rate

Everyone talks about them, everyone tracks them, everyone is after them…What are we on about?

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8 Tips to make your video marketing a success

8 Tips to make your video marketing a success

Video marketing is no doubt a power tool in any content marketing strategy.

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What universities can do to keep students from dropping out

What universities can do to keep students from dropping out

There is no gainsaying the fact that Universities need students to survive against competitive forces in higher education worldwide if they are not to face extinction.

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How to make Time Management a priority for your employees

How to make Time Management a priority for your employees

It is common and human for any employee to wish for an easy day.

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Sri Lankan hashtags trending on Twitter

Sri Lankan hashtags trending on Twitter

Unlike it was a couple of years ago, Hashtags are now very much a norm in Sri Lanka.

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What NOT to do in Instagram Marketing

What NOT to do in Instagram Marketing

Instagram is a great tool to incorporate into your digital marketing strategy.

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Social Media curation tips (Infographic)

Social Media curation tips (Infographic)

Social Media curation is an excellent addition for your digital marketing strategy.

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 Sri Lankan websites and Facebook pages: The useful and the entertaining

Sri Lankan websites and Facebook pages: The useful and the entertaining

The number of Sri Lankan websites are increasing by the day, and though this is good in a way (the more content, the more variety, right?)

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FAQs on eBooks and eReading

FAQs on eBooks and eReading

With automation and the ease of use in technology, age-old methods of acquiring knowledge have been replaced with new ones.

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Mistakes to avoid when making your eBook

Mistakes to avoid when making your eBook

A simple way to establish credibility and attain achievement as an individual is to publish a piece of content that you can call ‘your own.'

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Benefits of using eBooks in classrooms

Benefits of using eBooks in classrooms

When almost every aspect of our lives is being sprinkled with the dust of new invention and eased out methods, the growing span of globalization has also interfered with education vastly.

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Tips to beat writer’s block

Tips to beat writer’s block

How many times have you found yourself trapped in a situation when you are looking into avenues to figure out how to get across convincingly, a piece of ‘good content.'

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How to improve your reading comprehension

How to improve your reading comprehension

Reading is one of the habits that our parents attempt to inculcate in us from an early age, in view of laying the foundation for a well-rounded, educated citizen for the future.

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Why busy people should read more books

Why busy people should read more books

Are you looking for a loyal friend to accompany you not only when you’re top of the mountain but at times when you are destitute and down?

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Tips to kick-start your reading habit

Tips to kick-start your reading habit

“Reading is the sole means by which we slip, involuntarily, often helplessly, into another’s skin, another’s voice, another’s soul.” — Joyce Carol Oates

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10 of the most challenged and banned books ever

10 of the most challenged and banned books ever

The power of the written word has the ability to anger the masses and create controversy.

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8 Books that define wanderlust

8 Books that define wanderlust

Ever since you were little, you always dreamed of travelling around the world.

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15 of the funniest book dedications ever!

15 of the funniest book dedications ever!

Book dedications are great, and most of them are truly deep and heartfelt, written with lots of love and caring.

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20 Beautiful English words everyone should know

20 Beautiful English words everyone should know

The English language is beautiful, here are 20 words we think everyone should know.

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5 Books to help you through a hard time

5 Books to help you through a hard time

Life has it’s ups and downs, and sometimes it's harder to get back up when we go down.

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Great book excerpts: The inspirational and the comical

Great book excerpts: The inspirational and the comical

Reading a book not only enriches you from within, but also gives you little pearls of wisdom to live by.

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10 Significant elements of a good eBook

10 Significant elements of a good eBook

With the rise in popularity of mobile, tablet and e-readers, eBooks are gaining more popularity than ever.

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Nepal Earthquake: The good and the ugly of social media

Nepal Earthquake: The good and the ugly of social media

On Saturday 25th April, tragedy struck Nepal in the form of a 7.8 magnitude earthquake, causing massive destruction and affecting over 8 million people all over the country, as well as in the neighbouring India and Tibet.

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E-commerce in Sri Lanka: Sites doing it right

E-commerce in Sri Lanka: Sites doing it right

The Sri Lankan e-commerce sector is without a doubt blooming.

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10 Apps to make your life easier

10 Apps to make your life easier

New apps are being introduced at an unbelievably fast pace, and there is an app for pretty much anything you could think of.

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25 striking and creative free fonts

25 striking and creative free fonts

Typography is an aspect you cannot overlook if you really want to make your website stand out.

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8 Ways reading can improve your life

8 Ways reading can improve your life

Books are without a doubt among the most precious things we have in the world.

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Digital reading: The advantages of eBooks

Digital reading: The advantages of eBooks

eBooks have been around for a few years now, and their popularity is undoubtedly increasing.  

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 Sri Lankan brands you should follow on social media

Sri Lankan brands you should follow on social media

Social media marketing is without a doubt one of the most powerful ways to promote your brand and create long-lasting relationships with your customers.

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The basics of business research

The basics of business research

Business Research: Some of us love it, and some of us flinch only at the idea. Although this subject may sound complicated, if taken one step at a time it can be fairly straightforward.

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Web design: steer clear of these 8 blunders

Web design: steer clear of these 8 blunders

Undeniable truth: Your website is your company’s best representation on the web.

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8 Twitter mistakes you should avoid

8 Twitter mistakes you should avoid

We can all agree on the fact that Twitter is a great platform to promote your business.

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10 of the weirdest apps out there

10 of the weirdest apps out there

The phrase “there is an app for that” has become a very common adage in the recent past, describing quite closely the reality we live in.

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Top 5 advantages of online surveys

Top 5 advantages of online surveys

Online surveying is a survey method which is conducted via the internet, and with the growth of technology it has become one of the most efficient methods for businesses to research their target audience.

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Out with the old, in with the new: Web design trends for 2015

Out with the old, in with the new: Web design trends for 2015

The streets are lit up, shops are filled with people rushing to buy presents, the excitement in the air; the holiday season is finally upon us!

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Digital marketing trends & predictions for 2015

Digital marketing trends & predictions for 2015

Digital marketing has been growing rapidly in the last few decades, and it has now become a significant marketing communication medium in achieving brand objectives.

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Top 5 reasons to invest in responsive web designing

Top 5 reasons to invest in responsive web designing

Responsive web design is the approach of providing the optimal user experience across a wide range of devices from desktop computers to mobile phones by minimising activities of altering, swinging and scrolling.

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The do’s and don’ts of Content Marketing

The do’s and don’ts of Content Marketing

Content marketing: What is all the fuss about?

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Facebook for business: 10 Tips for a winning Facebook page

Facebook for business: 10 Tips for a winning Facebook page

We have heard the big buzz about Facebook being an excellent channel to promote your business and build your brand image; there is no doubt about that.

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Battle of social media management tools

Battle of social media management tools

Social media is the buzz of everyones’ lives.

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How Sri Lankan companies use Instagram

How Sri Lankan companies use Instagram

Instagram is an extremely popular social media network that allows users to upload photos and videos and publish them adding various filters and effects to the pictures.

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5 Helpful tips to protect your company data

5 Helpful tips to protect your company data

“Information” is one of the most valuable assets of the company!

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Sending out an RSS driven campaign

Sending out an RSS driven campaign

To automate the job alerts sending process, you need to have an RSS feed of your site.

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Creating a segmented contact list using Mailchimp

Creating a segmented contact list using Mailchimp

It is a rule that any business email or email targeting consumers should have an unsubscribe link.

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Why and how effective classroom management helps regular student attendance

Why and how effective classroom management helps regular student attendance

We humans are creatures of comfort. We are also a critical lot.

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A guide to a holistic approach to Project Management

A guide to a holistic approach to Project Management

Is project management just a fancy word for getting a job done? A project could be anything from complex to simple.

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Exams and coursework cheating epidemic, what can be done about it?

Exams and coursework cheating epidemic, what can be done about it?

It’s an inherent attribute we brought with us, the knowledge and awareness that cheating of any form is bad.

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Time Management tips for entrepreneurs

Time Management tips for entrepreneurs

Are you an entrepreneur of any sort – hardcore, running your own business for long, someone new to the area, someone who is mulling over the thought of becoming one?

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How to facilitate regular attendance for part-time students

How to facilitate regular attendance for part-time students

Here’s an interesting question. Firstly, do students miss anything by being part-time students and therefore is regular attendance important for them?

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Tips to make sure you meet deadlines during the holiday season

Tips to make sure you meet deadlines during the holiday season

Everyone in a managerial position knows that feeling: deadlines to be met and errant staff.

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Guide for online lead generation

Guide for online lead generation

“A lead is a person who has in some way, shape, or form indicated interest in your company’s product or service” (Hubspot).

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How daily attendance contributes to more successful lives for students

How daily attendance contributes to more successful lives for students

It is basic arithmetic that Universities need students in order to survive, especially in the present challenging environment of worldwide competitiveness among universities.

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How to manage your time if you are a night owl

How to manage your time if you are a night owl

According to all Sleep Educators and Therapists, night owls are not so due to a desire to keep their eyes open with clips however late and resolutely go on and on, but those whose natural physiology predisposes them to later sleep/wake up times.

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Why and how universities ought to implement a simpler admission process

Why and how universities ought to implement a simpler admission process

The dilemma begins when the student approaches the age of university entrance.

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 The benefits of customer analytics

The benefits of customer analytics

Customer Analytics is the process by which information and data gathered about customers provides insights that may predict customer behaviour.

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Impact of technology on business research

Impact of technology on business research

Business research has changed throughout the years, and with the advancement in technology, the way information is gathered, analysed and presented has changed even further.

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Social media etiquette when posting

Social media etiquette when posting

Mashable shared an interesting article about terms and conditions that we rarely read of the social media platforms.

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 Tips for software application development

Tips for software application development

When thinking about Computer Science, the first few things that come to the mind is standard desktops, movies like transformers, software and Bill Gates. Among all, one of the most interesting elements is Application Development.

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Facts about web development by BQu IT team

Facts about web development by BQu IT team

With the development of  the Internet, IT and all IT professionals are key to the success of many firms today.

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Popular DIY website tools: WIX.com

Popular DIY website tools: WIX.com

The internet is linking people across the world,meanwhile all types of business-big and small are moving on to the web.

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Play it safe or play it unique on social media in Sri Lanka?

Play it safe or play it unique on social media in Sri Lanka?

Social media in Sri Lanka is still very new to businesses, and most rely on agencies and IT professionals for the right answers.

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Basics of Search Engine Optimisation

Basics of Search Engine Optimisation

For an online marketing campaign to be successful, it needs to direct traffic to the the business website and lead to revenue.

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10 Twitter best practices for business

10 Twitter best practices for business

Twitter is used by many businesses as part of their social media marketing efforts.

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14 Tried and tested Email marketing tips for 2014

14 Tried and tested Email marketing tips for 2014

Digital Marketing is an ever-evolving aspect, and with time, the tips and tricks needed to succeed in it will evolve and change according to the adoption of technology.

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Twitter for beginners

Twitter for beginners

Twitter is a widely used social media network, the second most popular, after Facebook.

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Google Plus basics for business

Google Plus basics for business

Each social network is unique in its own way, and with the large number of social media platforms coming up, Google Plus is one of the leading competitors for other networks today.

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 Tips on website interface design

Tips on website interface design

It is safe to say that the response and the engagement a website received depends heavily on the interface of the site.

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15 Insightful quotes about online marketing

15 Insightful quotes about online marketing

Online Marketing refers to the art of performing marketing activities through non-traditional or digital mediums.

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Learning about your customers and market cost effectively through online surveys

Learning about your customers and market cost effectively through online surveys

 

The use of online surveys as a primary research tool is on the rise, and their popularity may be accredited to the convenience and cost – effectiveness they offer.

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 Reaching and engaging your target audience through Email Marketing

Reaching and engaging your target audience through Email Marketing

Email Marketing has been a very popular online marketing method, and many Sri Lankan companies are now seen to practise email marketing.

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Are you chronically late? Here are few little known tips to help you

Are you chronically late? Here are few little known tips to help you

Are you one of those people who pat themselves on the back that “everything is in perfect order before I leave…” or one of those people who think “OK, the sky will not come down because I was a bit late…” and leisurely attend to their tasks with no sense of urgency at all, whether it is feeding the dog or out on a quick exercise run?

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Implementing CRM strategies in your organisation

Implementing CRM strategies in your organisation

As addressed in the previous blog article,Customer Loyalty and Best Practices used in Sri Lanka,  CRM  – Customer Relationship Management refers to managing the relationships with your customers.

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Customer loyalty and best practices used in Sri Lanka

Customer loyalty and best practices used in Sri Lanka

Customers are the biggest asset that a company has, and nurturing customers is important for several reasons:

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7 Reasons to invest in email newsletters

7 Reasons to invest in email newsletters

Newsletters are not just about sharing articles on the latest industry happening, or the news about your brand. It is a great online tool for creating engagement with your customer base, and a way to increase your brand awareness.

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Coping with too much information

Coping with too much information

Business thrives on a better understanding of what its potential customers want and like, what their competitors are doing and identifying the key drivers of profitability for its business.

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Inbound marketing & current status in Sri Lanka

Inbound marketing & current status in Sri Lanka

Inbound Marketing refers to gaining more customers organically rather thank through buying them over.

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Top 3 online survey tools for research

Top 3 online survey tools for research

Surveys are questionnaires you send out to target audiences to get information. They are extremely helpful tools in collecting opinions and feedback, suggestions and criticism from the general public and customers.

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What is Rapid Application Development (RAD) ?

What is Rapid Application Development (RAD) ?

RAD stands for Rapid Application Development. Today in the technical world Rapid application development is a common thing, and it is a very popular software development methodology.

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 Using E-Mail Marketing as a long term marketing activity

Using E-Mail Marketing as a long term marketing activity

Marketing and creating a positive presence in your past, current and future client is vital in this highly competitive and cluttered world.

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Google AdWords ad creation on search and display networks

Google AdWords ad creation on search and display networks

Is you brand ready for advertising online?

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Emailing to targeted lists vs. Bulk Emailing

Emailing to targeted lists vs. Bulk Emailing

Email marketing is on the rise in Sri Lanka. Many companies are now seen to promote their products and services via email and there are many new providers of email marketing services, sending emails at times to over 100,000 contacts.

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Monitoring and measuring success of social media

Monitoring and measuring success of social media

Would you know if your social media activities are actually generating  results?

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How much should you spend on advertising?

How much should you spend on advertising?

It is a well known fact that advertising is a must for any business to initially be launched/established, then to grow, and also to be sustainable in the long run.

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Facebook Apps in the business world

Facebook Apps in the business world

Today Facebook is the most common name among social media platforms.

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How to perform a SEO audit on your site

How to perform a SEO audit on your site

SEO (Search Engine Optimization) audit helps you to keep your site ranking well in search engines. The main goal of the SEO audit is to identify the challenges and opportunities in a site in terms of ranking high on search engines .

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How to make your web site compatible for multiple devices

How to make your web site compatible for multiple devices

As users start to change their devices, it becomes important that your website changes to suite your customer’s platform.

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Restaurants: Is there a market in Sri Lanka?

Restaurants: Is there a market in Sri Lanka?

Have you noticed lately that everywhere you turn there is a new “Coffee Shop” or franchised network of restaurants? So does Sri Lanka really have a market potential for restaurants?

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The basics of using Google Adwords

The basics of using Google Adwords

BQu Services conducted a training for the BQu Team on Google Adwords. The presentation focussed on introducing Adwords to beginners and contained a brief introduction to the keyword selection process.

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Starting a new venture – have you done your research?

Starting a new venture – have you done your research?

Sri Lanka witnesses hundreds of new business ventures every day, in both product and service industries. While some of them bloom and blossom, others do not succeed and close shop. At the end the best performers survive.

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Measuring your performance online with Google Analytics

Measuring your performance online with Google Analytics

 

Google analytics is a free service that provides monitoring and analysis of traffic on your website. This tool can be used for monitoring website performance, in particular for search engine optimization (SEO).

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Website migration steps for SEO

Website migration steps for SEO

What is a Website Migration?

This is when you or your client decide to change their website domain name to a sub-domain, a completely new domain, a new location, or introduce new pages that are completely different from the previous site pages.

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Basics for a Social media plan

Basics for a Social media plan

What is social media marketing?

Social media marketing is a process of getting traffic or attracting people/clients through social media sites for business purposes.

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Kim Kardashian: A lesson in branding

Kim Kardashian: A lesson in branding

Branding is an important topic any marketer would be interested to learn more about.

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Sharing your videos: YouTube Vs. Vimeo

Sharing your videos: YouTube Vs. Vimeo

 

What is Video Sharing?

Video Sharing involves the process of uploading, publishing and sharing video clips online. People today love to share their creative production and even home videos.

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Top Content Management Systems (CMS) for Building Your Website

Top Content Management Systems (CMS) for Building Your Website

If you have wanted to update your blog or website by yourself  without technical support you might have heard of the benefits of CMS or content management systems.

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An introduction to student engagement in the UK

An introduction to student engagement in the UK

The Quality Assurance Agency for Higher Education (QAA) in the UK, defines student engagement as “involving and empowering students in the process of shaping the student learning experience.”

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5 Real-time lessons about staff attendance management

5 Real-time lessons about staff attendance management

Staff attendance management requires organizations to focus on their overall strategy for absence management of employees within the workplace.

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Facebook pages vs. having your own website

Facebook pages vs. having your own website

Sri Lanka is now seeing many new companies emerge on Facebook, be it in fashion, electronics or food. It is also worth noting that some of these companies do not have their own website.

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Logo Creation – Don’t Copy But Be Inspired

Logo Creation – Don’t Copy But Be Inspired

If you are a small business starting up with limited resources in marketing and branding, you should be aware about creating your own brand and logo.

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How to make your online survey a success

How to make your online survey a success

Online surveys are increasingly popular tools for gathering information and their popularity stems from the cost-effectiveness and convenience they offer.

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Domestic travel survey results: Infographic

Domestic travel survey results: Infographic

Infographics are becoming increasingly popular methods of displaying information visually.

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Slideshare: Results of the domestic holiday planning survey, April 2013

Slideshare: Results of the domestic holiday planning survey, April 2013

BQu Services conducted an online survey in March 2013, which focussed on the booking patterns shown by Sri Lankans in booking their domestic holidays.

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UK Universities Fall In The League Tables – An alarming statement!

UK Universities Fall In The League Tables – An alarming statement!

Did we see it coming?  Times Higher Education World Rankings 2014-15 report that only seven UK universities were among the top 50 Universities.

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The role of infographics in the online marketing mix

The role of infographics in the online marketing mix

Infographics are becoming increasingly popular methods of displaying information,so much so that certain sources refer to them as “Revolutionary Marketing Tools”.

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 Why Email marketing is the best driver of your ROI

Why Email marketing is the best driver of your ROI

The role played by email in any businesses online marketing mix is vital.

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 Survey Results: Domestic holiday planning survey Sri Lanka, March 2013

Survey Results: Domestic holiday planning survey Sri Lanka, March 2013

A survey was carried out by BQu Services to determine the attitudes of Sri Lankans towards ‘Holiday Planning’,

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Free Webinar: Creating your own email campaign

Free Webinar: Creating your own email campaign

A free webinar was held on Creating your own email campaign using email tools for the Sri Lankan workforce by BQu Services.

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Travel survey series by BQu Services

Travel survey series by BQu Services

Online surveys are very useful tools in the recognition and addressing of consumer preferences, and have several accompanying benefits, such as

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Basic SEO Checklist

Basic SEO Checklist

Do you have the following in place for your Search Engine Optimisation (SEO) Plan?

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BQu

27, Lindfield Gardens
London NW3 6PX United Kingdom
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General: +44 20 7097 8980
Hotline: +44 20 7900 2377

BQu Services (Pvt) Ltd

No.82, 4/1, Baudhaloka Mawatha,
Colombo 04,
Sri Lanka
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General: +94 11 258 5660
Hotline: +94 773 22 44 20

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