Survey Results: Domestic holiday planning survey Sri Lanka, March 2013
A survey was carried out by BQu Services to determine the attitudes of Sri Lankans towards ‘Holiday Planning’,
with particular focus on online booking. The survey was open from the 8th to the 31st of March 2013 and recieved a total of 157 responses.
The survey focussed on the following areas of holiday planning:
- Frequency of travel within Sri Lanka
- Method of booking holiday
- Factors affecting holiday booking methods
Some key points highlighted from the Survey
- Nearly 75% of the respondents travelled more than twice a year within Sri Lanka
- Of the 6% of respondents that booked through travel agents, 43% of them listed “Convenience” as the major reason to do so
- Of those who booked holidays on their own, 70% selected telephone as their method of booking , and 23% selected online booking
- Only 23% of the respondents chose online booking when booking holidays on their own, with agoda.com being the most preferred booking site
- 85% of the respondents who hadn’t booked their holidays online would consider booking their next holiday online
- While convenience would be the deciding factor to book online, concerns were expressed over the credibility of booking sites
Booking websites can have a contact number on their websites or have other forms of human interaction to enhance credibility of booking websites to convert users who use booking sites as information sources to make actual bookings
Created : May 7th, 2013
